Bouillon Kub - Leonetto Cappiello, 1931

"Bouillon Kub" (1931) is a masterpiece of early 20th-century advertising art by Leonetto Cappiello (1875–1942), the Italian-born Parisian poster designer widely celebrated as "the father of modern advertising." Cappiello revolutionized poster art by replacing cluttered Victorian compositions with bold, striking figures set against dark backgrounds — instantly eye-catching and unforgettable. His Bouillon Kub campaign, featuring a vivid bull emerging from a steaming broth cube, became one of the most recognized food advertising images of its era.

Giclee reproductions on luster premium photo paper.